Not just a pretty face: Shrewd Kelly Brook steps out to celebrate New Year...in her OWN bar
She may have ventured out into the city to celebrate New Year's Eve, but socialite and model Kelly Brook clearly isn't just a pretty face.
The brunette beauty took a gaggle of friends to party at her own bar, Steam and Rye, which opened in November.
Dressed up in a glamorous outfit which was clearly designed to help her party, she led the way from her central London home in style.
Wearing a purple, sequined dress with black shoes, the 34 year-old opted for a faux-fur coat and an Yves Saint Laurent clutch bag.
With her hair curled and to the side, she also wore diamond earrings and a light dusting of make-up.
The expedition to her bar is a shrewd move for Kelly, who is hoping to establish herself as an increasingly serious entrepreneur.
Kelly teamed up with Nick House – founder of London clubs Mahiki and Whisky Mist – to launch the venue, which is an American prohibiton-themed bar in the old Bank of New York building.
Despite this, there was no sign of her reported new boyfriend - male model Harvey Newton-Haydon.
The model is said to be 'smitten' with the chiselled 25-year-old hunk after having moved on from her on/off relationship with ex Danny Cipriani following his alleged infidelity.
The 6ft 1in British model has posed for the likes of John Galliano and was the face of both Richmond by John Richmond and Firetrap in 2010.
Kelly and ex-boyfriend Danny first split in 2010 and she began dating his former London Wasps teammate Thom Evans, but rekindled her romance with Danny in January this year.
They split again in August this year after she discovered he had cheated on her with a number of women.
Since they parted ways, Kelly has been romantically linked to a string of celebrity men, including Gethin Jones, Jeremy Piven, Dave Gardner and James Haskell.
Kelly's representative declined to comment when contacted by MailOnline for comment on the Harvey rumours. However, a source told MailOnline that Harvey is currently not dating anyone.
The brunette beauty took a gaggle of friends to party at her own bar, Steam and Rye, which opened in November.
Dressed up in a glamorous outfit which was clearly designed to help her party, she led the way from her central London home in style.
New you: Kelly Brook seen getting ready for her New Year Eve's party at a new club in London
Wearing a purple, sequined dress with black shoes, the 34 year-old opted for a faux-fur coat and an Yves Saint Laurent clutch bag.
With her hair curled and to the side, she also wore diamond earrings and a light dusting of make-up.
The expedition to her bar is a shrewd move for Kelly, who is hoping to establish herself as an increasingly serious entrepreneur.
Wow-factor: Kelly looked stunning as she left her London home for a night on the tiles
Kelly teamed up with Nick House – founder of London clubs Mahiki and Whisky Mist – to launch the venue, which is an American prohibiton-themed bar in the old Bank of New York building.
Despite this, there was no sign of her reported new boyfriend - male model Harvey Newton-Haydon.
The model is said to be 'smitten' with the chiselled 25-year-old hunk after having moved on from her on/off relationship with ex Danny Cipriani following his alleged infidelity.
Glad rags: Kelly certainly knows how to turn on her 'celebrity' look when she heads out to a party
Big hair, big smiles: Kelly clearly can't wait to get the party started
The 6ft 1in British model has posed for the likes of John Galliano and was the face of both Richmond by John Richmond and Firetrap in 2010.
Kelly and ex-boyfriend Danny first split in 2010 and she began dating his former London Wasps teammate Thom Evans, but rekindled her romance with Danny in January this year.
They split again in August this year after she discovered he had cheated on her with a number of women.
Since they parted ways, Kelly has been romantically linked to a string of celebrity men, including Gethin Jones, Jeremy Piven, Dave Gardner and James Haskell.
Kelly's representative declined to comment when contacted by MailOnline for comment on the Harvey rumours. However, a source told MailOnline that Harvey is currently not dating anyone.
Glamorous: Kelly had no intentions of a low-key night as she sported a low-cut dress
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